SEO has been the buzzword for the last couple of years, and if you don’t know what it is, it’s time you learn.
So what is SEO and how does it work?
Search Engine Optimization (SEO) is the “free” or “organic” approach to getting your website visible in search results. And we all know why that’s important. Most internet users do not scroll past the first page of the search results. In fact, most internet users settle on the top three listings on a search results page, so it is key for your business page to be immediately seen.
Search engines (Yahoo, Google, Bing) recognize and rate a company’s website for things like relative content, regularly updated content as well as link-driven content to your website and within your web pages. Meta data, or keywords used on a business website’s pages are also picked up in web searches, and now the ever-popular social media has a lot to do with search ranking, too.
Does your company really need to pay for SEO?
The short answer is that it depends. Through the ways listed above you can accomplish high search rankings, however if your business is in a highly saturated and competitive online market (i.e. car dealerships) you may want to consider paid SEO in order to become one of the highest listings in search results.
Hope this helps to clear some confusion, and direct your company’s website searchability to a higher ranking!